To help your business become more sustainable and appeal to this new customer group, here are some quick tips:
- Go paperless;
- Offer products that are made from recycled and ethically sourced materials;
- Reduce packaging;
- Buying your products from local manufacturers;
- Getting solar for your business.
With all of the above tips, it’s important to highlight your efforts to your customers. Customers want to see what you’re doing. They want to buy from your sustainable business in preference to a non-sustainable business.
That might include using door stickers, features in the local paper (like this one for our client at Solomons Flooring) or publishing articles on your social media to highlight your efforts.
All of our energy plans come with a door sticker and local marketing campaign. Show off your commitment to sustainability and build brand affinity.
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